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A lot of internet marketers assume that WordPress is meant only for bloggers to use. Truth is you can use WordPress as your regular IM website, and not just as a regular blog, either. The fact is that WordPress is an incredibly functional and versatile content management system. It can be customized in many different ways thanks to the many plugins that exist, so you can use them to make your site have many functions. Here are some excellent plugins for IM marketers, and you should at least evaluate them for your business.
One particular plugin IM marketers will love is the FD Feedburner plugin. Feedburner is powerful, and this plugin will let translate your existing blog feed right into a Feedburner feed. People can subscribe to your RSS feed, and that way they’ll save a little time because it’s not necessary to go to your site. What happens is all your RSS subscribers will receive an alert when your content/blog is updated with new content. So it’s really convenient because it eliminates the need to check a bunch of sites for fresh content each day. The Feedburner Plug-in is good because Feedburner feeds are accessible by just about every feed reader on the internet.
The WordPress Mobile Pack plugin is used to configure your site for viewing in mobile browsers. Of course it’s always good to market your site in as many ways as possible. A very cool feature of this plugin is viewers can choose the traditional desktop browser or mobile browser display. People love choices and control, so that’s something that will appeal to them. They aren’t locked in to just one format.
Add a dash of your self in your site with a plugin called the WP Greet Box. If people come from certain websites, that you specify, they’ll hear your personal greeting message. For example, if someone finds your website through Digg, a message will pop up that says something along the lines of “Welcome Digg user!” Naturally, you can set it up however you want. It is a great way to acknowledge that your site viewers are following links to get to you. It may even make people think they should bookmark your website to social sites.The Landing Sites plug in is especially helpful for keeping traffic on your site. If a visitor does not immediately click away from your site, they’ll do some reading and visit some links on your site. With the Landing Sites plug in, your landing page will give your site visitors links to related content on other parts of your site. It keeps them interested and clicking through your site.
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