I’ve just got home from a live 2 days event in Long Island, NYC. Originally, this started as Two Sides of Traffic: PPC and social marketing. Then to Three Sides of Traffic. Finally, there was Four Sides of Traffic. The fourth edition includes a look at the old and tried method of offline marketing – Direct Mail; which was the form of marketing done before there was Internet Marketing.

The presenters included Howie Schwartz, Simon Leung, Ross Goldberg, Lee and Robin Collins. This event was held to benefit a non-profit charity.

I was simply blown away by the amount of contents these guys/gals provided.

Ross Goldberg presented the best ways of utilizing the latest craze – social media and social bookmarking.

Simon Leung gave insider’s view inside how best to improve Google Adwords quality score.

Howie Schwartz is the master at simplifying and evaluating to see if a niche is profitable and how best to position your content to your customers.

And Lee and Robin Collins provided an overview of their Hybrid Marketing System which is a marriage of marketing online and offline.

There’s also two live ustream.tv feeds of approximately 40 minutes each day of the two days event.

Go checkout the archive of the feed: http://www.threesidesoftraffic.com/live

And available until Monday 8/11/2008, resell rights to this live event and bonuses:

http://www.threesidesoftraffic.com

Today I wish to share another great report by Jack Humphrey at the Friday Traffic Report:

Social Marketing Zen

If you have ever find the ever growing social media and social marketing sites that are popping up ever, if you just are confused at what to do with them, and if you just like to read a good report, then just go and read it…

I, myself, have only just starting the Web 2.0 craze recently. You do know that a blog is part of Web 2.0, right? I have found that the more information I share, especially good information, people will come back for more. That in a nutshell is what Web 2.0 is, people sharing and building following and communities.

In this report, Jack Humphrey offered a good step by step action plan to take in a bit of the Web 2.0 technology so you are not overwhelmed. Personally I like this report very much and I think it should be a required first reading if you wish to do Web 2.0…

Social Marketing Zen

Don’t be part of the social confusion! Be educated and get involved…